We are considered one of the best at helping early-stage startups get featured on top publications. We can do this for 1-3% the cost of other PR firms.
Y Combinator Founder Allan Grant, “My company worked with Conrad’s PR firm, and he helped us with a feature on TechCrunch. What I love most about his approach is that it is performance-based, and is designed for entrepreneurs who are looking for an ROI on their PR efforts. From the start, Conrad had a clear grasp on the process, drawing from his experience writing for VentureBeat. I would highly recommend his PR services to peers.”
Startups have financial constraints. At the same time, PR is important. Its benefits include acquiring new clients, and more – fundraising, establishing partners, SEO, among other benefits.
As an industry, the PR services model offered to startups is broken. A PR firm in the US can charge $10,000 a month with a mandatory 6 month retainer, a $60,000 total cost that is not reasonable for a startup.
When we started our startup PR service, we asked ourselves how we could disrupt this industry. We provide a service that is 1-3% the cost of traditional PR firms, and that is performance based. With the PR service we offer:
1. There is an initial fixed cost of $750, and this includes a 3 month PR engagement with Brownstein & Egusa. With this engagement, we will be developing a story, writing a press release (which takes on average 6-8 hours), emailing hundreds of media publications, and more.
2. The remaining payment will be based on performance (the points below, which would be determined by the amount of press coverage the startup receives).
$750 bonus – 5 points are earned
$1250 bonus – 10 points are earned
$1750 bonus – 15 or more points are earned
Points are earned based on the tier of website that publishes the story about the startup. The tier of a publication is determined by it’s Google PageRank, as this is the most unbiased number (A list with the PageRank of publications is here).
Tier 1 websites (10 points): Publications/blogs with a Page Rank 8 or above: TechCrunch, Mashable, NYTimes.com, Wall Street Journal
Tier 2 websites (5 points): Publications/blogs with a Page Rank of 5-7: VentureBeat, TheNextWeb
Tier 3 websites (2 points): Publications/blogs with a Page Rank of 3-4 (Note: There is a maximum limit of 6 points that can be earned from Tier 3)
3. As an example of how this could work, if a startup received coverage on TechCrunch (10 points) and VentureBeat (5 points), then a $750 performance bonus is accrued, and the total payment to Brownstein & Egusa would be $2500 ($1750 + $750 initial fee). The maximum amount Brownstein & Egusa can be compensated for is $2500. Examples of the press our clients have received is HERE.
As we are asked to clarify this often, we would like to write again: The maximum amount we can receive for an engagement is $2500 ($750 deposit + $1750 bonus).
Interested in hearing more? Email email@example.com. We’re happy to provide a free consultation.