The mobile industry has become a different landscape in recent years. Technological advancements have become the norm for businesses and households alike.
A more technology oriented future is on the way, a future where data is easily transferred at faster rates, and where what is considered imagination today will become reality tomorrow. Mobile trends will lead to more innovation, and companies attempting to stay competitive in this environment will need to consider the following trends in mobile technologies.
1. Augmented Reality
Have you ever considered the day when everything you do can be traced back and where your information will be easily accessible from any device with no delay? This day may be here sooner than you think. Augmented reality consists of having elements of real life modified by technology. As an example, having access to your email and Internet through your mirror. Mobile companies are trying to capitalize on this concept and only those who really focus on providing the best platform to experience reality will be successful.
2. Consumer Controlled Media
The growth of Internet use on mobile phones will lead to new ways of using media. Today, increasingly only relevant content is becoming popular online, and this trend will continue.
Mobile usage will soon expand into the area where physical and biological data can be used on mobile devices. In fact, today there are apps for measuring the way you workout and how you can improve your routines. As smartphones and apps get more integrated into individual’s lives, bio-data will be easily integrated to improve an individual’s quality of life. This market may also impact donor walls in the near future.
4. Multiplatform Marketing
It is important to consider using different platform for your mobile marketing. The marketing you conventionally do for your company might be already be old-fashioned, and you may need to update your strategy to become more competitive.
5. No Frontiers
The growth of mobile technologies will go beyond borders. Companies based on the mobile industry should realize how important it is to properly address the global market.
For all of the above, it is important to have the right mobile marketing tools. For this, we recommend Demand Metric.